There are thousands of marketing companies, concepts, and connoisseurs in the field of marketing and in my quest to provide each of my clients the best service to deeply understand their individual needs as to coach them uniquely; I stumbled unto what I hold to be a profound quote. Steve McKee, President of McKee Wallwork Cleveland, said, “Finally—and of vital importance—do not neglect the need to prepare for a healthier future by investing in long-term brand building efforts. Not every sale is closed today, and the more desperate you act the more desperate you’ll become. Customers want to be courted, not converted. http://www.businessweek.com/small-business/rethinking-marketing-strategy-in-2012
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